Just as a panel of French wine judges surprised themselves and the world by choosing California wines over some top French names in 1976, Quebec judges chose Ontario over all other white wines.
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After years of marching to the top of key import lists (UK, parts of US and Canada) Australia's rise has stopped. Italy bumped it out of #1 import spot in Ontario last year, and US sales are way down. Blame Yellow Tail.
The times may yet produce another Sid Vicious to rage against the machine, but top tier Bordeaux producers may soon find themselves singing along with the Sex Pistols when they look at their Futures prospects.
Parts of the US media have been trumpeting red wine as practically medicinal since the therapeutic potential of resveratrol has been documented... on mice. Is it really just a fig leaf to cover America's bulging wine consumption?
The ne plus ultra of world wine regions saw sales drop nearly one third in the last half of 2008 - hand-wringing doom-mongers are standing by to predict the end of fine wine as we know it. But that's not the whole story and there could even be a silver lining.
Both the selection and sales of Argentinean wines have grown lately in Ontario - in 2006-7, the "Chile and Argentina" category outperformed all other major regions with a 15.8% increase in sales. But the wines are doing even better in the States.
Anti-monopoly folk in Canada usually point to the US as a model, but the US isn't fully free. New York State, for example, doesn't allow wine sales in supermarkets, but with a $15 billion budget deficit, the Governor has a new idea...
Well it makes sense that a very expensive beverage with high show-off value and a celebratory edge might not fare well in a downturn. The most recent sales figures are pretty sobering for Champagne producers.
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